CTD 481 Lecture Notes - Lecture 5: Urban Outfitters
9 May 2017
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Document Summary
Product lines: we know from tams that: A product line consists of a combination of styles that satisfy similar or related customer needs, can be sold within the targeted price range, and are marketed with similar strategies: four dimensions of product lines: Indicator of quality as well as the amount that has to be paid to buy a product. Basic product is one with no demand for styling changes through at least two merchandising cycles (104 weeks) Fashion product experiences weekly demands for styling change: fashion products have a shorter selling period than basics products, seasonal vs. staple merchandise: Staple product experiences no change in demand related to the time of year and sells at a similar rate throughout the year (and perhaps longer) Seasonal product is only salable for a short amount of time during the selling period. Merchandise mix: category: wo(cid:373)e(cid:374)"s ja(cid:272)kets, classes: basic and fashion, class: fashion. Subclass: leather, woven, denim, combo, satin, quilted.
