COMM 1101 Lecture 5: Perception notes-2

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It influences how we understand the world. It influences how we respond to the world. Selective attention allows us to narrowly focus on stimuli. We select stimuli based on: aspects of our identity, features of another person or object, our own goals. Labeling -- name assigned to a category based on perception of the category. Cognitively complex individuals can develop a large number of explanations for the late arrival of a dinner date. Your relative position of power influences how others perceive you and, how you perceive others and the world. It also affects how you see people of different social standing and racial bias. Power differences affect people"s perceptions of how easy or difficult it is to attain financial success. Social comparison leads to expectations about how others should or should not behave. Viewing the group you identify with as the standard. Value-expressive function helps you view your values and norms as correct.

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