MARK 201 Chapter 5: Chapter 5 notes
15 May 2017
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Security needs: security needs are important for survival, but they are not as demanding as the physiological needs. Examples of security needs include health care, safe neighborhoods, and shelter from the environment. Social needs: these include needs for belonging, love, and affection. Relationships such as friendships, and families help fulfill this need for companionship and acceptance. Esteem needs: after the first three needs have been satisfied, esteem needs becomes increasingly important. These include the need for things that reflect on self-esteem, personal worth, social recognition, and accomplishment. Self-actualizing needs: self-actualizing people are self-aware, concerned with personal growth and are less concerned with the opinions of others. For e(cid:454)a(cid:373)ple, o(cid:374)ce (cid:455)ou"(cid:448)e decided (cid:455)ou (cid:374)eed a (cid:374)e(cid:449) car, (cid:455)ou"ll pa(cid:455) (cid:373)ore attention to ads, car conversations, and gather information: evaluation of alternatives. Is how the consumer processes information to arrive at brand choices.
