ECON 1020 Lecture Notes - Lecture 14: Nominal Rigidity, Demand Curve, Price Level

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ECON 1020 Full Course Notes
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ECON 1020 Full Course Notes
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Help to explain how unexpected changes in demand lead to the fluctuations in gdp and employment that occur over the course of the business cycle. Flexible prices: product prices that react within seconds to changes in supply and demand: commodities and raw materials (corn, oil, natural gas) Price level: the weighted average of the prices of all the final goods and services produced in an economy. Total demand: the demand schedule or the demand curve of all buyers of a good or service (also called market demand) Companies selling final goods and services know that consumers prefer stable predictable prices that do not fluctuate rapidly with changes in demand. In certain situations a firm may be afraid that cutting its price may be counterproductive because its rivals might simply match the price cut (price war) usually among firms that have only one or two major rivals.

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