MGMT 1000 Study Guide - Swot Analysis, Blue Ocean Strategy, Business Model Canvas

• School: University of Guelph
• Department: Management
• Course: MGMT 1000
• Professor: Trent Tucker

Document Summary

Defines the different groups of people or organizations an enterprise aims to reach and serve. Mass market don"t distinguish between different customer segments, focus on large group with similar needs and problems. Niche market specific, specialized customer segments, often supplier-buyer relationships. Segmented slightly different needs and problems (similar but varying) Diversified serves two unrelated customer segments with very different needs and problems. Multi-sided platform serve two+ independent customer segments. The bundle of products and services that create value for a specific cs. Newness, performance, customization, getting the job done , design, brand/status, price, cost reduction, risk reduction, accessibility, convenience. How a company communicates with and reaches its cs to deliver a vp. The types of relationships a company establishes with specific cs. Personal assistance, dedicated personal assistance, self-service, automated services, communities, co-creation. The cash a company generates from each cs (cost revenue = earnings) Asset sale, usage fee, subscription fees, lending/renting/leasing, licensing, brokerage fees, advertising.