MGMT 1000 Chapter Notes -Inside Out Music, Blue Ocean Strategy, Telling Stories
9 Dec 2013
School
Department
Course
Professor
Document Summary
Business model - describes the rationale of how an organization creates, delivers and captures value. Seeks to solve customer problems and satisfy needs. Value propositions delivered through communication, distribution, sales channels. Assets needed to offer and deliver other building blocks. Activities needed to offer and deliver other building blocks. Value propositions, distribution channels, and customer relationships all focus on one group with similar needs. Value propositions, distribution channels and customer relations all tailored to specific requirements of niche market. Distinguish between market segments with slightly different needs and problems. Serves two unrelated customer segments with very different needs and problems. Satisfy an entirely new set of needs, previously no similar offering. Tailoring products and services to specific needs of individual customers. A product may stand out because of superior design. Making products & services available to customers who previously lacked access. Making things easier or more convenient to use. Based on human interaction, eg. customer with customer representative.
