Psychology 2070A/B Chapter Notes -Korean War, Feeling, Henri Tajfel

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: .

Document Summary

Chapter 6: attitudes and social behaviour2/18/2013 1:02:00 pm. Target can be an object, an issue, a person, a group, behaviour, or any identifiable aspect of the environment. Targets can be evaluated to assess whether a particular target is positive or negative. Your previous actions towards the object the object. Attitudes can be dominated by the personal feelings of that object or peoples beliefs of that object. Ambivalent attitudes: attitudes contain conflicting elements (both positive and negative) i. e, chocolate cake tastes good but has a lot of calories. This kind of behaviour can lead to variable behaviour over time. Explicit attitudes: those that people can report consciously. Implicit attitudes: an individual"s automatic evaluative response to a target, which can occur without awareness. Implicit attitudes reflect minimal processing (low-level evaluations) and explicit attitudes reflect more extensive processing (higher-level evaluations). Object-appraisal function: humans benefit from quick assessments of the positive or negative implications of the objects that they encounter in the environment.