PSYC12H3 Lecture Notes - Lecture 10: Subtyping, Afrocentrism, Contact Hypothesis
Document Summary
Lecture 10 reducing prejudice and its effects. Context and associations: build up new associations so minorities can be featured as more positive and opposite of negative stereotypes: wittenbrink et al. Implicit stereotypes change depending on context (e. g. black person with church background or graffitied urban background) Implicit stereotypes change after training: kawakami & phills joystick study. There are simple actions we can do when we are in group situations that help us to change our behaviour towards stereotyped groups. When we approach somebody, we do gestures such as bringing something closer; when we avoid we push away. In this study, people played video games where they had to avoid white people (push joystick) and approach blacks (pull joystick). Afterwards they completed the iat and the result was that those who had to approach blacks showed diminished bias on the iat.
