PSYC 3430 Study Guide - Final Guide: Health Promotion, Stress Management, Fetus
21 Apr 2013
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Document Summary
Still potential for health psychology to make a change due to rise in new health problems. Social marketing: application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behaviour change. Also involves analysis, planning, execution and evaluation of programs designed to influence the voluntary behaviour of target audiences to improve their personal welfare and that of society. With the development of ways to detect at risk populations, psychological interventions will be needed to help in these populations. By studying at risk populations can determine social/environmental factors that contribute. Behavioural immunization: campaigns aimed to prevent younger audiences from maladaptive health behaviours. Will see largest senior population in the next ten years. Fruits/veggies, frequent exercise, minimizing stress levels and feeling connected to one"s community where all positive factors. Focus towards morbidity over mortality due to its more preventable nature. More expensive to treat due to their long duration.
