FSN 221 Lecture Notes - Lecture 6: Jessica Simpson, Old Navy, Femininity
Document Summary
Been in the plus-size industry for 19 years. Entry into modelling on treadmill, cut head off in photo-shoot. Plus size was gotten rid of, not selling. Most looks must be ordered from europe. Editorials plus-size often in lingerie, or naked (because there are no clothes) Customers wanted vogue-like magazines, but with bigger models. Only make small sample sizes of pr usage. Use only 0-4 in ads to rep al size ranges. Carried in a lot of stores in the us. A line that is available for straight size and plus-size women. A lot of fur vests available for plus-size women. Capital cultural (ability to rise to a higher power because we follow the fashion context set out for us) Refers to the specialized techniques and internalised knowledge that equip people to negotiate. Different spaces they occupy and roles they perform. We are born male or female, but not masculine or feminine. Femininity and masculinity is an artifice, an achievement.
