INTB 2200 Lecture Notes - Pesticide

• School: University of Manitoba
• Department: International Business
• Course: INTB 2200
• Professor: Luming Wang

Document Summary

What works in the urban market may not in the rural areas that are with respect to marketing. Pesticide used by the farmers are same or similar to what are used in urban households but have to be packed or packaged and distributed differently due to the differentiation in usage. Similarly water is the universal commodity i. e. either piped or bottled for the urban consumer and canalled or irrigated for the rural farmer. Therefore the marketer must bring the right product to suit the needs of the rural consumer. In this connection the following can be considered motivating: packaging: unlike the eg. , given earlier the rural consumer prefers smaller packages this is because. The rural consumer buys in low quantity due to low purchasing power. Secondly the rural consumer may be trying out the product and doesn"t like to be saddled by the larger quantities.