PS200 Lecture Notes - Deindividuation, Solomon Asch, Prosocial Behavior
10 May 2013
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Document Summary
Attitudes don"t necessarily need to be changed. When to defy authority (and when to not) Interested in the role of conformity in this process. Essentially, we do things because other people do it. Pitted group pressure against the person"s own senses (one subject in a room of stooges) Effect of at least one true partner (easier to not conform) If the partner jumps ship, the subject does too. Variation 1 opposite method = everyone around the table being studied, but one stooge. Variation 2 gross errors = if situation is clear, individuals will veer from group. Rational persuasion = logical arguments and facts. Inspirational appeal = arouse enthusiasm based on strongly held values and ideas. Ingratiation = get people in a good mood. Personal appeal = compliance based on loyalty and friendship. Coalition building = getting people to work better together. Pro-social behavior = behavior which benefits another human being.
