POLB50Y3 Chapter Notes - Chapter 15: Tactical Voting, Canada Elections Act

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24 Aug 2013
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Just basically highlights the fact that some parties call elections early; before their four year term. They do this when they think they can catch the opposition off-guard. And also headquarters during an election help to communicate with other party candidates on a daily basis. Election strategy involves deciding which groups within the electorate are to be targeted; whether to emphasize the leader or issues, and if the latter, which issues; and whether to mount an offensive or defensive campaign. Strategists determine the itinerary of the leader"s tour, the content and style of the party"s ads, and where extra efforts will be concentrated. Also takes interest in when to replace ads with new ones. Its on pg 373, dont fucking get it. I think its just basically what the party leaders and parties themselves use as their selling-point during the election. Straightforward; just simply the party leader going around the country to try and gain national media coverage.

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