HREQ 1920 Chapter Notes -Heterosexuality, Participant Observation

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Mass media and gender identity in high performance. Anthropological fieldwork conducted between 2000 and 2002 among. Conducted participant observation and field work in order to understand the role of figure skating in shaping a sense of canadian national identity. Figure skating the media and canadian culture figure skating = integral part of canadian culture. Figure skating is ranked 2nd to hockey in terms of. Coroporate sponsorship since 1940s canadians have won over 500 international medals = nations most competitively successful amateur sports. Ctv canada and skate canada self declared canada s figure skating network. = canadian sport and sport of national significance. Skate canada primarily self sustaining organization over years. 7% of the annual operating budget = government funding. Canadian media and television in conjunction with advertisers, influence the production of gendered co modified identities on ice produced highly specific gendered representations of the nation.

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