COMM 89 Lecture Notes - Chronemics, List Of Six-Number Lottery Games, Silent Treatment

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27 Sep 2013
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The explanation ppl use to resolve the ambiguity of life . More specifically: set on concepts and their relationships informed by systematic observation: to tell us how and hwy event/patterns happen approaches to comm. Paradigm: a scholar"s intellectual world view like little mini religions important bc influences the kinds of theories we construct influences the methods used to test theories: 2 broad paradigms for research! Science theorizing- emphasize determinism : explain social behavior in terms of cause and effect, goal is to identify probabilistic laws of behavior. Humanistic theorizing- emphasizes free will : identify/describe individual choices/rules, goal is to develop understandings of each unique experience, but for critical theories- power constrains choice. Epistemological differences (how do we know/study human reality?) Science theorizing- reality is out there, to be discovered: observe attitudes/behaviors objectively , try to control researchers personal biases. Humanistic theorizing- reality is created" and interpreted: researchers and subjects are inseperable, subjective interpretations important.

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