CMNS 130 Lecture : CMNS130 Lecture Notes.docx
19 Oct 2013
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Purpose of theory = explain, comprehend and interpret phenomena and suggest why such phenomena occur (williams) Not just observation, but also analysis, categorization, and meaning. But these theories may mistake the part for the whole = limited perspective. Areas of communication theory: how communication works, what people do with media. Entertainment, social interaction: what media do to people. The ultimate test of a theory is its usefulness in helping us to understand and solve real world problems. (williams) Information/content is not the same as delivering widgits". Content as transferring information direct delivery system. Content as transmitting meaning part of the social construction of reality. The impact of newspapers, advertising to large #s of people around. Wwii uses of media for propaganda to influence public opinion. = audience are vulnerable, passive and atomized. 1934 nazi party congress in nuremberg rally. How nazi germany confirmed the worst public fears about totalitarian control of communication and society, and the role of media.
