ADM 1300 Lecture Notes - Mass Production, Feeling, Critical Thinking

• School: University of Ottawa
• Department: Administration
• Course: ADM 1300
• Professor: Gerard Brathwaite- Sturgeon

Document Summary

Mass production by semiskilled workers, aided by machines-different way of thinking started to think that the world was ready to be discovered. Industrial entrepreneurs advances in technology and increases demand for. Relationship manufactured goods, leading to enormous entrepreneurial opportunities. Emphasis on producing more goods faster, leading to production innovations such as assemble lines. Consumer orientation, seeking to understand and satisfy needs of customer groups. Great depression in 1930s led to many seeing the importance in marketing. Benefits from derived from deep, ongoing links with individual customers, employees suppliers and other business. Relationship management: the collection of activities that build and maintain ongoing, mutually beneficial ties w/ customer and others (important) Relationship management is increasingly dependent on (and vulnerable to) technology. An affiliation of two or more companies that help each other achieve common goals. Firms may also take unilateral actions that involve other companies (takeovers) Achieved by using some form of contractual agreement.