COMM 2P20 Lecture Notes - Lecture 11: Cultural Globalization, Cultural Imperialism, Rogers Tv

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P20
• Professor: Baxter Moore

Document Summary

Note that, in addition to various theorists discussed last week, storey"s chapter 9 considered two other important trends: Convergence culture (different types of convergence: technology, commerce, ownership, consumer/ audience) A process which makes for an increasingly interconnected and interdependent world and makes increasingly irrelevant tradition conceptions of time and space: we can now communicate almost instantaneously with almost anyone, almost anywhere in the world. Economies are becoming increasingly intertwined (problems in european economy affects north america as well, and so on) Also means that culture can be moved around as well. Cultural globalization vs the americanization of culture (what we have called elsewhere. Storey cites numerous arguments against the view of postmodernism as. Cultural globalization as hegemony: a negotiation or compromise equilibrium" (gramsci) between local authentic" cultures emerging from below" and international (often americanized) imposed from above". The same process is often called glocalization a term which captures the inherent tensions between the local and the global.