PSYC 2030 Lecture Notes - Simple Random Sample, Theoretical Definition, Stratified Sampling
27 Nov 2013
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1- conceptualization: the process of taking a construct and refining it by giving it a conceptual or theoretical definition. Requires that you become very clear and state what you mean very explicitly for others to see. Conceptual definition: is a definition in abstract, theoretical terms. It involves thinking carefully, observing directly, consulting with others, reading what others have said, and trying possible definitions. 2- operationalization: links a conceptual definition to a specific set of measurement techniques or procedures. Operational definition: a definition in terms of the specific operations of actions a researcher carries out. Could be a survey questionnaire, a method of observing events, a way to measure symbolic content in the mass media. The measurement process for quantitative research is a straightforward sequence: first conceptualization, then operationalization and finally application of the operational definition or measuring to collect the data. There are three levels to consider: conceptual, operational and empirical.
