PSYC 2310 Study Guide - Midterm Guide: Social Proof, Serge Moscovici, Social Comparison Theory
29 Dec 2013
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When people are free to do as they please, they usually imitate each other. Social psychologists: see why people conform. Conformity is a change in behaviour or belief as a result of real or imagined pressure from others: kiesler and kiesler, 1969. 1. the need to know! informational social influence. Accepting others" interpretation of an ambiguous reality in order to obtain accurate information. Autokinetic effect in a dark room, light seems to be coming and going. Asked to say how much the light is shifting. Reality, the light is not moving, this is an illusion, happens when you are in a dark environment, don"t have the ability to anchor the light relative to things in the room. With other people and taking turns saying how much they think that the light is moving, must say it one after each other: averages will shift, they don"t trust what they see but what other"s see.
