COMN 1000 Study Guide - Final Guide: Johannes Gutenberg, Fourth Estate, Marshall Mcluhan

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

15% fill in the blanks/short answer, true or false, multiple choice, essay. Essay questions: define the term mass communication (5 marks) Communication is the social action involving two or more people in the process of encoding and decoding or creating and interpreting messages. These messages refer to media values, current issues that is published and broadcasted within all mediums (tv, radio, computer, internet, newspaper). Sell more us goods (programming) since make more profit (since cheaper) than producing canadian goods/programming less people to sell to, so manufacturing will be more expensive (us market: canada 10:1); more products make, the less it costs. Soap operas- cheap- developed by soap companies to sell ads. Development of advertising= developed in industrial revolution to sell new products- construct relationship between goods and values (ring represents wedding/love) stimulates economy (positive) and creates false needs overconsumption, pollution and environmental destruction (industrial production)