COMN 1000 Lecture Notes - Folklore, False Consciousness, Narrowcasting

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

Media values, current issues (tv, radio, computer, internet, mobile technology-, newspaper (advertising) Corporate media- organizations- influence society to care/hate/fear/ sell (for a profit) not just for citizens ensured by public rights declaration (code of conduct- for broadcasters) Way to deliver/receive messages- flow of information (sept. 28) Social theory= a way of representing the world a model of the world (or elements of it); how the world works. Different ologists define social theory differently (look at the world in different ways- by class, gender, race (critical approach) Theory= a set of ideas that provides a systematic explanation of social relationships. Purpose: 1) to provide explanations for how & why things are the way they are: to guide action (eg social policy, improve quality of life) Marx : the purpose of the theory not simply to explain the worlds but to change it.