PSYC 3170 Lecture Notes - Lecture 4: Psychosomatic Medicine, Mothers Against Drunk Driving, Lung Cancer
5 Feb 2014
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Document Summary
Physical differences isolate of groups more differences evolve increasing levels of misconception. Each level reverts back to beginning as well. Thoughts (intellect) + feelings (emotions) + actions (behavior) Dating: actively remembering things + people constantly change. Etcetera: actively remembering no description is ever complete. Epidemiology pathology/cause of disease usually involve many factors. E. g. in hiv/aids among very young females in saskatchewan or in poor 3rd world country. Can result in new awareness + new skills) But both traditional approaches tell what to do, therefore get reactance. Ie the behavior seen as being rammed down throats. Require surveillance + control (ie traffic control) Compete w/other factors in life (ie workplace, highway) Requires other components to have strong, lasting impact. Attention to social consensus done in conjunction to strategies below. Used as a component of larger programs. Use multifaceted approach (more than mass media) i. e. includes schools, workplace community organizations, etc. Linking target behaviour (e. g. safety behaviour) to existing needs, interests, etc.
