ADMS 3210 Study Guide - Midterm Guide: Reinforcement, Brand Equity, Sensory System
6 Feb 2014
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Consumption communities members share views and products recommendations about anything from airline loyalty programs to iphones. Consumer behaviour the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. How is the product eventually disposed of , and what are the environmental consequences of this act. Exchange in which two or more organizations or people give and receive something of value, is an integral part of marketing. Consumer behaviour involves many different actors, purchaser and user of a product might not be the same person. People may ac as an influencer, providing recommendations for or against products without actually buying or using them. Consumers may be organizations or groups in which one person may make the decisions involved in purchasing products that will be used by many.
