BUSI 2101 Chapter 9: Chapter 9
Document Summary
People differ in way we see the world: perception: process by which we select, organize, and evaluate the stimuli in our environment to make it meaningful for ourselves. Selective attention: process of filtering the information our senses receive. Internal and external factors determine what sensory impressions we pay attention to. Internal factors affecting perception: motives, values, interests, attitudes, past experiences and expectations. People attend to only the stimuli that interests them or supports what they"re looking for. Selective attention explains why 2 people can attend same meeting and have contradictory stories about what occurred: external factors influencing perception: characteristics of the target we perceive, our attention is drawn by motion, intensity, size, novelty, and salience. Patterns of antithesis (opposites) & cause-and-effect relationships: we organize stimuli in the same patterns, we organize stimuli into schemas. Schemas: mental maps of difference concepts, events, or types of stimuli that contain both the attributes of the concept and the relationship among the attributes.
