CMN 2173 Lecture Notes - Behaviorism, Television Consumption, Categorical Imperative
23 Feb 2014
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Chapter 3 (p. 64 71, p. 90 93) Power in marketplace founded in part within media and politics. This developed mostly within the 20th century. I know that you know that i know . Evade technique of control move and counter move. Center of power tend to be hidden: corporations responding to consumers hiding power, ideological ploy of denying power. Resistance but not to consumption or lifestyle (lazarsfeld) Media is like an iron cage; the audience (viewed as being like children) must be protected. Advertising has a strong theme of relationship what is lacking in social life. Tells us it is not available elsewhere, but this isn"t true. Audience is allocated" power to reinterpret, whereas before just seen as receptors of information given to them: 65, 66, 67. We (the audience) are labouring" when we watch ads on tv. Consumption of advertising whilst off the clock". Through encounter of one truth , we encounter higher truth via god: 91.
