Media, Information and Technoculture 2000F/G Chapter : MIT 2000 Textbook Notes
24 Feb 2014
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Document Summary
Maurice charland: opening of canadian broadcasting corporation (cbc) production of. Contradictions of economic and cultural communication: first contradiction (of technological nationalism): canada had difficulty creating a canadian unified nation since american signals penetrated. For first half of decade all spokesmen did not use direct advertisements on. Direct advertising: use of explicit messages promoting specific products. Canada formal rules were in place- direct ads were restricted to daylight. 1932 it was clear that private broadcasting was financed by commercial sponsorships equity in distribution. Growing levels of audience acceptance to increased use of advertising. By 1932 broadcasting bureaus (got 15%) came into existence to act as. No alternative seemed feasible no matter the quality of programming or. Reliance on advertising to finance broadcasting= most powerful stations. Gap between service by small stations and those of big cities became. Early 1920s canada did not know who would finance broadcasting and by.
