COMM 2002 Lecture Notes - Spreadsheet, Jargon

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2002
• Professor: Heather Pyman

Document Summary

Designing questionnaires: remember your research questions, decide exactly what you want to find out. Mode choices: different modes, telephone vs. in person/mail vs. internet, advantages/disadvantages (choose the one that fits budget, target audience. Telephone advantages: convenience, quick, inexpensive, easy to supervise. Ensure filter questions to ensure you have the right target (ie: daycare survey, no kids or no experience with daycare if no skip to question 5) Question types: closed vs. open ended questions, advantages/disadvantages, types of questions, attitudinal beliefs/values/knowledge, behavioural actions, demographic features. Question formats: single indicators, multiple indicators, likert scales, thurstone scales (11 points 6 points, guttman scales, semantic differential scales (extrovert introvert) How to ensure good results piloting and pre testing questions: piloting and pre-testing questions ocheck that the research instrument works oopen questions can generate fixed choice answers to include in the final study, use existing questions.