ADV 206 Study Guide - Quiz Guide: Online Advertising, A.D. Vision
Document Summary
For chapter 11, media basics: and the media industry, and its evolution. You should understand the media landscape, the basic media categories components of media strategy. You should understand the fundamentals of media strategy, and the key and share. You should know what a media plan is, what it does and its aim. You should have a command of impressions, gross impressions, ratings. Focus on the media industry and fundamentals starting on page 332 and ending on page 336. Dwell on the key points within the fundamentals. You should understand the major categories of traditional media. traditional media. You should understand the advantages and limitations of the categories of. You should understand why the internet has become so important to positions on the advertising spending ladder. You should know the general classes of online advertising and their. Dwell on pages 390 and 391 and pages 399 to 404. You should be able to name the four steps in media planning.
