COMMERCE 2MA3 Chapter Notes - Chapter 1: Channel (Communications), Tim Hortons, Social Marketing
7 Mar 2014
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Video 1: hamilton, ontario, canada, the ambitious city. Video 2: ces consumer electronic show in las vegas. 2 main products that are going to be showcased this year include: Form: the way something is made, the ces displays form utility because the producers are interested in the way the products are made. Time: time utility is provided when the good or services provided are available when the customer wants them. Place: goods and services provide utility by being available where the customers want them. Ownership: goods and services provide ownership utility when the ownership of the good is transferred from the owner to the customer through the exchange of currency (such as through the exchange of credit, cash or debit) Marketers have to be able to make sure that all 4 forms of utility when they are trying to advertise their goods/services in order to provide satisfaction to the customers.
