English 2017 Lecture 5: Lecture 5.docx
11 Mar 2014
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In a competitive society people that fail to compete drop out: adorno suggests pop culture encourages pseudo individuality, not genuine individuality, actors act in such a way that they"re promoting their films and you want to see them again, all pop culture eventually becomes like advertising, one of the reasons north america is so powerful because of things like, everyone in the world wants to wear american clothes, or drink american pop etc, great art was free. The modern artists depends on the market and is a slave to the market, has to satisfy the market: cultural capital, knowledge of capital increases our chance of getting a job etc, adorno says that people listen to culture to boast about it and claim that he"s cultured, people who leave certain magazines to tell people that they"re cultured, adorno says making great art available doesn"t mean that it will be used more (129, eg.
