PSYC 260 Chapter Notes - Chapter 7: Functional Magnetic Resonance Imaging, Mass Psychogenic Illness, Social Proof
18 Mar 2014
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Document Summary
Conformity changes in behavior as a result of the real or imagined influence of other people. Researchers conclude that the tendency to conform to the behavior of others is so powerful that it can override behaviours that promote survival. Informational social influence: the need to know what"s right . Informational social influence conforming because we believe that others" interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. Autokinetic effect if you stare at a bright light in a uniformly dark environment, the light will appear to waver. Occurs because you have no stable reference point to anchor the position of the light. The distance that the light appears to move varies from person to person but becomes consistent for each person over time. Important feature of informational social influence is that it can lead to:
