PSYCH 3CB3 Chapter Notes -Nancy Kerrigan, Tonya Harding, Social Desirability Bias

• School: McMaster University
• Department: Psychology
• Course: PSYCH 3CB3
• Professor: Richard B Day

Document Summary

Note: i have taken almost every dr. day class there is; these notes are based on my understanding of the types of material he typically likes to test under the textbook section. If something is unclear i recommend using the textbook to clarify rather than full reliance on these notes. Mcguire has 6 stages for successful persuasive messages: Attention stage: message must be attended to. Inverted u-shaped curve for influence of self-esteem on persuasion: persuasion increases from low to mid esteem and decreases from mid to high esteem. We interpret a message and this interpretation leads us to remember prior knowledge and we use this prior knowledge in accepting/rejecting the message. Part of this model known as expectancy x value perspective posits that changing the way we think about some attitude object can change our attitudes. Not all beliefs influence attitudes but rather only modally salient or primacy ones do (i. e. important beliefs)