COMM1020 Lecture Notes - National Enquirer, Iceberg, Museum Of Modern Art
Document Summary
Who says what in what channel to whom with what effect: direct relationship between sender, message, and receiver, communication is achieved when the two parties understand the same message in the same way. Those who were educated ought to have the right to make decisions for those who weren"t: very linear, culture as a skyscraper. Middle = pbs, jazz, the new york times. Lower = the office, usa today, modern movies (eat, pray, love) Has been shaped over time by power, meaning, and understanding. Honey boo boo still has value for entertainment for certain groups of people: culture = the totality of things in our world that shape the way we make meaning, not just the top of the skyscraper . Iceberg model: you only see the top part of the iceberg but below the water there is hidden ice (culture) that is shaped by water currents over time.
