COMM1020 Lecture Notes - O. J. Simpson, Scantron Corporation, Multiple Choice
Document Summary
Midterm review: multiple choice, true/false, matching, scantron, modernity = encapsulates the experience of living through the modern age, modernism = aesthetic artistic movement (portraits, architecture, concentration = notion that there are fewer and fewer media companies that own. American/global media outlets: mergers and acquisitions, number of firms that own media outlets become more concentrated. Limited by a variety of factors depending on your position: media and economies of scale, when you are producing more of something, the cost to produce that becomes less. When it costs less to produce something and distribute it to more people at the same amount, your profit margin increases: about production and reproduction, for cbs to produce the pilot of ncis it cost million. Cbs picks up show and will renew it for a couple seasons: already spent money in hiring actors, character development, script writers, set design, the more episodes they produce, the cheaper it is to produce.
