PSYC 2310 Lecture Notes - Serge Moscovici, Optical Illusion, Norm (Social)

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

!- when people are free to do as they please, they usually imitate each other ! Conformity is a change in behaviour or belief as a result of real or imagined pressure from. 1. the need to know:! according to others, you change your behaviour ! Life is unde ned, situations are ambiguous, see what others do in the same situation, Informal social in uence: others know better than us, if most people do it, it"s okay! Accepting others interpretation of an ambiguous reality in order to obtain accurate. Muzafer sherif"s studies! information, we conform simply because we don"t know! Autokinetic effect! landmark! then comes back, tell how much it moves! Stare at red dot 5m away, the light is going to disappear, every time it disappears and. 1 cm away, 4 cm away, etc. In reality, the light is not moving: visual illusion!