ENG205H1 Chapter Notes -Epideictic, Hortative, Syllogism
Document Summary
Rhetoric is the discipline that deals with the use of spoken or written discourse to inform/ persuade/motivate an audience. Rhetoricians customary exclude small talk , jokes, greetings, simple explanations, etc. Rhetoric is traditionally associated with formal monologue. Donald bryant"s definition: the function of adjusting ideas to people and of people to ideas . Aristotle"s definition: the faculty of discovering all the available means of persuasion in any given situation . Strategies are an important part of rhetoric, because they imply the choice of available resources to achieve an end. Communications triangle represents the components of rhetoric: Speaker/writer, subject-matter, and listener/reader on the corners. In most ads, the speaker/writer is the least prominent corner. However, ethos is used with the words us/we to persuade the audience. Subject-matter and text are most prominent in the ad. The image is what makes us read the text. Traditions of rhetoric and oratory were well-established in ancient greece. Deliberative discourse is concerned with future time.
