MARK 201 Chapter Notes - Chapter 19: Environment And Climate Change Canada, Operations Management, Barter
Document Summary
Devoted to product quality, operations management, advanced info tech, good marketing, and innovative product development. Has actually helped agriculture in other countries (china) Multinational corporations are the worlds" biggest economies. Dangerous because of government policies, corruption, etc. If don"t get involved in global markets, risk going out of business operates in more than one country, gains r&d, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. Rapid globalization: looking at global marketing environment (i) World trade organization and gatt: promote world trade by reducing tarrifs/ trade barriers, set new rules for international trade, aim to liberalize trade, oversees legal ground rules, mediated disputed, imposes trade sanctions. Industrializing economies: manufacturing brings in the cash, creates new rich class and growing middle class. Industrial economies: major exporters of manufactured goods, strong middle class. Some countries have only rich and poor.
