PSYC 2040 Study Guide - The Communicator (Ipfw), Product Placement
Document Summary
Persuasion: process by which a message induces changes in beliefs, attitudes, or behaviors. Paths to persuasion: central route favorable thoughts, peripheral route attractiveness. Occurs when interested people focus on the arguments and respond with. More durable and more likely to influence behavior occurs when people are influenced by incidental cues, such as a speakers focuses on cues that trigger automatic acceptance without much thinking superficial and temporary attitude change. Elements of persuasion: three elements significantly affect the persuasiveness of a message, the communicator. Elements of persuasion - the communicator: credibility: credibility. Elements of persuasion - the communicator: credibility: gaining creditability. Arguing against own self-interest specifically influences perceived trustworthiness. Elements of persuasion - the communicator: credibility: diminishes after a month. Delayed impact of a message that occurs when initially discounted message becomes effective, as we remember the message but forget the reason for discounting it. Elements of persuasion - the communicator: attractiveness and liking.