CMST 1A03 Chapter 4: Chapter 4 - Mass Communication - CMST 1A03.docx

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Kamila P

Document Summary

Representation and signification: representation, the act of putting ideas into words, paintings, sculpture, film, plays, television programs, or any other medium of communication, representations are simplifications and interpretations of the objects and events they describe, representation is as a process of signification, signification is using signs to make meaning, the process of signification is a process of making meaning, signification, sign, anything with meaning: a word, an image, a sound, a painting, even things themselves like dark clouds on the horizon, the swiss linguist ferdinand de saussure, sometimes considered the founder of semiotics or the science of signs, signs are composed of two elements: the signifier and the signified, signifier: the thing that we see, hear, or feel: the image on a screen, signified: the idea or mental concept we draw from those sounds, or small bumps on paper signifiers: the ideas in a blog, music, or words written in braille, c. s.