MGEC02H3 Study Guide - Form 10-Q, Marginal Revenue, Deadweight Loss

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Question-1 [25 points] answer the following short questions: [5 points] bookstores often offer annual memberships that allow customers to purchase books at a 10% discount. Explain why this may increase profits of the bookstore: [5 points] the outcome of bertrand duopoly is efficient. True, false, uncertain, explain: [10 points] the market is characterized as a monopsony. Suppose the demand is p =10 q, and the supply is given by p = q 4. Show on the clear graph the changes in producer and consumer surpluses when moving from competitive price and quantity to monopsony: [5 points] you own a family business. You are asked to determine the optimal monthly advertising expenditures for the business. Your total monthly cost is tc = 4q + 0. 0005q2 + a where a is the advertising expenditure. The firm"s marginal revenue from advertising is constant at mra = , and the advertising elasticity of demand is 0. 4.

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