ADM 2320 Study Guide - Quiz Guide: Worlds Finest, Froot Loops, Nougat
10 Jul 2014
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Assignment#1
Question1: Five examples of distinct packages that help make the brand
successful:
1. Dolce and Gabbana, the One Gentleman Eau de Toilette for Men: The sleek and
simple design of the bottle along with its elegant box is meant to enhance the brand’s
image by making it the ideal choice for confident and sophisticated men. In addition, the
company used the popular actor Mathew Mcconaughey to launch the perfume with the
aim of conveying a valuable message about it’s 20 years brand success to promote its
men’s fashion line.
2. Ketchup by Heinz: The clean and simple red tomato bottle with the orange and green
label acts as a strong landmark for the Heinz brand. Ketchup Heinz created a strong
brand that consumers can trust, making it the world ‘s favourite ketchup since 1869.
This, allowed Heinz to position itself as the number one brand controlling 60% market
share in the ketchup category.
3. Starbucks coffee cup, the famous siren featured on every plain white cup of coffee
comes from the 16th century Norse woodcut of a twin-tailed mermaid that signifies
storytelling who invites people to connect and share their stories and experiences with
one another. This creative logo makes this brand recognizable in over 60 countries
around the world and is a signal of the world’s finest coffee that is highly valued by
consumers.
4. Fruit loops cereal by Kellogg's, the box packaging is creative and fun, it features a
parrot and milti-coloured cereal that are appealing to children. As a result, children
pressure their parents to purchase that particular brand based on the packaging. This
helps differentiate Kellogg's from its competitors in the children market segment such as
Nestle, General Mills, Post foods, Quaker Oats and a number of other competitors.
