Media, Information and Technoculture 3000A/B Study Guide - Raymond Williams, Shared Experience, Inductive Reasoning

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3000A/B
• Professor: All

Document Summary

Can be approached from either an interpretive or critical realist standpoint. Ferdinand de saussure, charles sanders peirce, roland barthes. Paradox of the sign: the sign is not the thing. The treachery of images (magritte, ceci n"est pas une pipe ) Reification ( the fallacy of misplaced concreteness ): sign mistaken for the thing (i. e. photos, sound bytes, video clips, particularly of politicians) Forgetting that the sign is also a thing: dematerialising information (baudrillard & And or but are not signs, but merely components of language his sign was tied to the referent (external reality), but he did not de-materialise the sign. 3 types of signs, depending on signs" relation to external reality: iconic (resembling) indexical (causation) symbol (convention) Sign (iconic, indexical, symbolic) - object (referent) interpretant (triangle) Reality (materiality) enters peirce"s semiology: relation of sign to object (iconic, indexical, symbolic) experience of subject with object sign exists materially, outside the mind. Swiss linguist (signs: words, spoken, written) father of structuralism.