MKTG 221 Lecture Notes - Social Forces, Oligopoly, Swot Analysis
Document Summary
Integrated marketing: all marketing activities need to be planned and. A satisfied customer: there"s a 9:45 option if you can"t make the main session, environmental factors fall into two separate categories: Internal factors - controllable to some extent: a, b. effort. Retailing in state college - local economy effort. Environmental factors: swot analysis, strengths, weaknesses, opportunities, threats. Includes changing: developing a formal system to monitor changes in the environment concerning key factors that might effect marketing plans. Includes changes in basic values and beliefs within a society that. Cultural norms & societal issues may influence many aspects of an individual"s behavior. Also includes changes to the demographic composition of the population. Customer tastes and preferences constantly change influencing product desirability. The composition of the population: markets and thus marketing, require purchasing power as well saw people. This comes as the result of the size and condition of the economy.
