COMM 1101 Lecture Notes - Photo Op, Westphalian Sovereignty, Press Release

• School: Carleton University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Chris Russill

Document Summary

Reconfigures our idea of the target audience in a deliberate and important way on the basis on psychological science. Idealistic and superficial idea of how the mind worked. Ads in the 19c real estate, medications (alcohol), lost slaves (information based) Old ads: factual, lots of text; new ads: less text, emotional response. Advertising agencies make the ads; company only has some input. People that place bad ads will have no business. With psychology, people could make more appealing ads. People aren"t rational about most decisions; because mostly women make purchases for the home, they"re irrational. People make decisions on stereotypes, desires; need to appeal to impulses and emotions through associations. Can appeal to our anxieties (whether we look good or our breath smells funny, etc. ) Most money in communication system is used to put out ads, not on content. Developing interest and expertise on public relations; industrialization of countries. Mackenzie (pm) is the father of advertising, along with lee.