Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 1: List Of Crayola Crayon Colors, Mini-Me, Message Stick

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3207F/G
• Professor: Selma Purac

Document Summary

Week 2: buyers and babies: psychology and advertising. The psychology of advertising walter d. scott. First method of advertising was word of mouth, then came printed symbols which merchants used to advertise their merchandise. Advertising was printed on walls, on parchment and papyrus. First advertisement in english appeared in 1648. Fi(cid:396)st ad to appea(cid:396) i(cid:374) a (cid:373)agazi(cid:374)e (cid:449)as (cid:1005)(cid:1012)(cid:1010)(cid:1008) i(cid:374) ha(cid:396)pe(cid:396)(cid:859)s magazi(cid:374)e. Number of publications and number of advertising pages within publications have increased throughout the years: one of the main reasons for this increase is the reduction in subscription price which was made possible by advertisements. Advertising rates in magazines now increase (cid:862)ma(cid:374)(cid:455) (cid:373)e(cid:396)(cid:272)ha(cid:374)ts see the (cid:374)e(cid:272)essit(cid:455) of ad(cid:448)e(cid:396)tisi(cid:374)g thei(cid:396) (cid:271)usi(cid:374)ess, (cid:271)ut feel u(cid:374)a(cid:271)le to ente(cid:396) the a(cid:396)e(cid:374)a a(cid:374)d (cid:272)o(cid:373)pete (cid:449)ith su(cid:272)(cid:272)essful (cid:396)i(cid:448)als(cid:863) Advertisement creators find great benefits in studying psychology. One big mistake advertisers made today is that they fail to appeal indirectly to our senses: ex.