SOC101Y1 Lecture Notes - Lecture 5: Mass Media, Protestantism, Social Inequality
Document Summary
Have so completely emptied him of any emotion of morality, that he cannot remember the names of his victim but can remember their clothes. Fantasy world created by mass media is the only reality that we know and as powerful as religion was. Tv one of the most powerful social media roles. Effect of social media is incredibly profound. The study biometrically measured consumers unconscious emotional response, captured with a lightweight wireless vest . Result: watched on televisions incredibly powerful and determining form of media in terms of learning. Refer to print, radio, television, and other communication technologies. Mass implies that the media reach many people. Media signifies that communication does not take place directly through face-to-face interaction. Instead, technology intervenes or mediates in transmitting messages from senders to receivers. Furthermore communication via mass media is usually one was or one sided. There are few senders or producers and many receivers for audience members.
