PS282 Lecture Notes - Lecture 6: Rick Mercer, Social Marketing, Community Psychology
Document Summary
Social norms: norms are rules for expected behaviour, these behaviours can exert influence, e. g. ) Being polite, saying thank you! : not smoking inside. Social norms refer to the behaviour of others: descriptive norms, beliefs about what people do in a particular situation keyword: is, injunctive norms, beliefs about social approval or disapproval for a behaviour keyword: ought. Study: nolan, schultz, cialdini, goldstein & griskevicius, 2008: smart meter, people got feedback on their bills, detailed information and comparisons between neighbours (the is, rebound effect occurred, e. g. ) People think that they"re logical and base their decisions off common sense rather than on social pressure to conform to other"s behaviour: research (nolan. 2008) shows otherwise: this error is called introspective illusion, people thinking they"re being logical without realizing the social pressure that actually is the basis for their decisions. People change their behaviour based on what others are doing: e. g. ) Personal relationships are an important determining factor in changing behaviour: e. g. )
