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salmongoose698

salmongoose698

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Northeastern University

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MKTG 2201
Midterm Exam
Study Guide
NU
MKTG 2201- Midterm Exam Guide - Comprehensive Notes for the exam ( 27 pages long!)
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MKTG 2201 Chapter Notes - Chapter 15: Contract Manufacturer, World Trade Organization, Union Of South American Nations
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640
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MKTG 2201 Chapter Notes - Chapter 10: Reverse Logistics, Smarttag, Exclusive Dealing
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776
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MKTG 2201 Chapter Notes - Chapter 14: Direct Response Television, Internet Privacy, Facial Recognition System
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563
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MKTG 2201 Chapter Notes - Chapter 12: Native Advertising, Public Relations, Investor Relations
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787
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ECON 1116 Chapter Notes - Chapter 16: Market Power, Economic Surplus, Externality
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677
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ECON 1116 Chapter Notes - Chapter 17: Strategic Dominance, Nash Equilibrium, Oligopoly
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360
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ECON 1116 Chapter Notes - Chapter 20: Social Insurance, Robert Nozick, John Stuart Mill
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249
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MKTG 2201 Chapter Notes - Chapter 5: Cognitive Dissonance, Selective Exposure Theory, Homeostasis
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MKTG 2201 Chapter Notes - Chapter 9: Price Skimming, Demand Curve, Monopolistic Competition
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479
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MKTG 2201 Chapter Notes - Chapter 1-2: List Price, Swot Analysis, Value Chain
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774
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MKTG 2201 Chapter Notes - Chapter 6: Competitive Advantage, Dreft, Pearson Education
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568
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MKTG 2201 Chapter Notes - Chapter 3: Generation Z, Longrun, Baby Boomers
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378
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MKTG 2201 Chapter Notes - Chapter 8: Erms, Customer Switching, Innovation Management
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580
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MKTG 2201 Chapter Notes - Chapter 7: Pearson Education, Brand Equity, Laundry Detergent
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657
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MKTG 2201 Chapter Notes - Chapter 4: Data Quality, Neuromarketing, Marketing Effectiveness
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578
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INTB 1203 Chapter Notes - Chapter 12: Organizational Culture, Fixed Cost, Relational Capital
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543
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INTB 1203 Chapter Notes - Chapter 11: International Monetary Systems, Floating Exchange Rate, International Monetary Fund
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436
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INTB 1203 Chapter Notes - Chapter 9: European Free Trade Association, Andean Community, Trade Diversion
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447
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INTB 1203 Chapter Notes - Chapter 14: International Trade Administration, Small Business Administration, Keiretsu
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233
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INTB 1203 Chapter Notes - Chapter 15: Iso 9000, Job Scheduler, Mass Customization
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INTB 1203 Chapter Notes - Chapter 16: Harvard Business Review, Theodore Levitt, Direct Selling
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