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coralwalrus876
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University of Guelph
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U OF G
MCS 2600 Lecture Notes - Lecture 1: Marketing Myopia, Customer Retention, Customer Relationship Management
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U OF G
MCS 2600 Lecture Notes - Lecture 4: Heinz Tomato Ketchup, Absolute Threshold, Neural Adaptation
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U OF G
MCS 2600 Lecture Notes - Lecture 9: Product Placement, Narrowcasting, Viral Marketing
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U OF G
MCS 2600 Lecture Notes - Lecture 7: Narrowcasting
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U OF G
MCS 2600 Lecture Notes - Lecture 5: Classical Conditioning, Observational Learning, Brand Equity
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U OF G
MCS 2600 Lecture Notes - Lecture 16: Projective Test, Focus Group, The Sequence
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U OF G
MCS 2600 Lecture Notes - Lecture 14: Marketing Mix, Decision Rule, Cognitive Dissonance
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U OF G
MCS 2600 Lecture Notes - Lecture 2: Behavioral Targeting, Social Class, Psychographic
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U OF G
MCS 2600 Lecture 12: CH.12
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U OF G
MCS 2600 Lecture Notes - Lecture 8: Mobile Advertising, Medieval Commune, Branded Content
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U OF G
MCS 2600 Lecture Notes - Lecture 10: Reference Group, Social Stratification
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U OF G
MCS 2600 Lecture Notes - Lecture 11: Invisible Hand, Signify, Applied Science
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U OF G
MCS 2600 Lecture Notes - Lecture 3: Biogenic Substance, Anthropomorphism, Consumer Behaviour
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